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i3-MARKET Workshop: The Price of Data 14 July

The Price of Data - Workshop with experts from i3-MARKET and EUHubs4Data

Why join the Workshop?

This workshop will enable companies to understand better how to determine the value of data and data sets when attempting to buy or sell on data marketplaces. This will be done by looking at how companies can access data marketplaces and then hosting an interactive session to determine how such platforms arrive at values for data exchanges. Through this, participants will learn how they can price their data and develop new business models. To complement this, the audience will be introduced to the training resources available through the EUHubs4Data Federation support catalogue, which helps companies develop new business models, price data and establish data exchanges.

Description of the Workshop

With data being described as the “new oil”, how can SMEs correctly value and price their data to create new revenue streams and business models to take advantage of the new data economy? Understanding the value of the data you produce can be a complex process, as the standard factors to determine pricing may no longer apply when valuing data.

Establishing new business and pricing models for your data is one way companies can benefit from Europe’s data economy, but creating new models can be difficult without understanding the market.

In this workshop, the business and data experts (from the Athens University of Economics) and training professionals from the KNOW CENTRE Digital Innovation Hub (part of the EUHubs4Data project) will help SMEs to understand how they can put a value on their data and begin to trade in the data economy, through an interactive session that explains the process of creating a business model for data exchanges.

The i3-MARKET presenters, the Athens University of Economics and Business, will explain how SMEs access European data markets (using the example of i3-MARKET technology) and how they intend to price data exchanges on the platform, based upon your input of how your company operates and trades data. This interactive session will also allow you to better understand the value of the data you have generated so that you can begin to price your data appropriately.

Following this session, KNOW CENTER, one of the Digital Innovation Hubs in the EUHubs4Data DIH Federation, will explain the resources available within the Federation to help SMEs develop new business models and better understand how they can take advantage of their data, and join Europe’s data economy.

AGENDA

09.30

 

Introduction to the workshop – James Philpot

 

09.35 – 11.35

 

The Price of Data Workshop – Athens University of Economics and Business: Vasiliki Koniakoi and Timoleon Farmakis

 

11.35 – 12.00How can Digital Innovation Hubs help SMEs monetise their data and develop new business models? KNOW CENTRE, Christof Wolf-Brenner

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The i3-Market project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under grant agreement no. 871754.

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i3-MARKET at IoT Week 2022

i3-MARKET at IoT Week 2022

i3-MARKET partners organised a series of workshops at the 2022 IoT Week, which took place in Dublin on June 22, on the topic of “Perspectives and Horizons for Data Marketplaces: Focusing on Interoperability and Open-Source Solutions for the Internet of Things.”

You can find out more information about the IoT Week via their website. 

Agenda for the workshop:

09:00 – 10:30

Part I – Pilot Demonstrators and Industrial Use Cases 

Industry 4.0 Applications – 25 Min. + 5 Min. Q&A

– Edgar Fries, SIEMENS, Germany

Automotive Services – 25 Min. + 5 Min. Q&A

– Carmen Perea Escribano, Atos,  Spain

Wellbeing and Healthcare – 25 Min. + 5 Min. Q&A

– Bruno Michel, IBM, Switzerland 

10:30 – 11:00

Coffee Break

11:00 – 12:30

Part II – Technical Presentations for SMEs and Stakeholders

Security & Privacy, Trustworthiness Perspectives to Secure Data Platforms in a competitive Digital Single Market – 20 Min. + 5 Min. Q&A

– Alessandro Amicone, GFT Italia

Wallets, secure Auditing, Blockchain Network– 20 Min. + 5 Min. Q&A

– Juan Hernandez, Rafael Genes, UPC, Spain

Experiences on providing Support Tools for Data Marketplaces and Data Spaces – 15 Min. + 5 Min. Q&A

– Ivan Martinez, Atos,  Spain

Smart Contracts Tools – 15 Min. + 5 Min. Q&A

– Susanne Stahnke, SIEMENS AG, Germany 

12:30 – 13:45

Lunch Break

13:45 – 16:00

Part III – Business Models and Sustainability for Data Spaces and Marketplaces with Stakeholders Interaction

 Business Modelling Process, Cost Model Vs Prize Model Tool – 25 Min. + 5 Min. Q&A

– Timoleon Farmakis, AUEB,  Greece

Data Privacy Impact Assessment Tool – 25 Min. + 5 Min. Q&A

– Philippe Hercelin, IDEMIA,  France

Legal Considerations on Digital Markets – 10 Min. + 5 Min. Q&A

– Vasiliki Koniakou, AUEB,  Greece

Interactive bespoke feedback and requirements gathering session with Participant SMEs, Companies, Stakeholders – 55 Min. + 5 Min. Q&A

– AUEB – SIEMENS – DIGITALSME – IDEMIA – UPC 

16:30 – 17:15

Coffee Break

17:15 – 18:30

Part IV – Open Source and Engagement Networking Feedback

Data Sharing of Real Time Data – 15 Min. + 5 Min. Q&A

– Alex Gluhak, Urban Data Collective, UK

Semantic Data Model – 15 Min. + 5 Min. Q&A

– Martin Serrano, NUIG, Ireland

Open Source Tools – 15 Min. + 5 Min. Q&A

– Rishabh Chandaliya, NUIG, Ireland

Engagement Networking Feedback & Wrap up– 15 Min. + 5 Min. Q&A

– All

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The i3-Market project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under grant agreement no. 871754.

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Using Big Data and Data Marketplaces to power Digital Transformation for European SMEs


Using Big Data and Data Marketplaces to power
Digital Transformation for European SMEs

i3-MARKET organised a workshop at the 2022 Data Week, on 3rd June, between 12.00 and 14.00 CEST.

The workshop demonstrated to SMEs how the i3-MARKET Backplane will enable them to access a vastly greater marketplace of data, both for sourcing new datasets and providing their own datasets on European marketplaces. This was done through an examination of the existing business models, opportunities and challenges that SMEs encounter with European data and data marketplaces, and using the i3-MARKET Backplane as a possible tool to improve that access. The system was briefly demonstrated to show how they could use it themselves.

The Workshop was divided in three short sections: the first section was a panel debate, where experts discussed how SMEs could benefit from new digital technologies and the challenges of adopting new technologies and tools, and whether they are properly designed for SMEs to take advantage of.

The second section looked more in depth at the i3-MARKET backplane, including how the design processes attempted to make the tool as SME friendly as possible, and demonstrated the backplane in action with the results of our industrial pilots.

The final section engaged the audience via a feedback session to discuss their experiences and user stories with regard to data sharing and using data marketplaces and to discuss new business models that can be derived through the expanding data economy.

 

 

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The i3-Market project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under grant agreement no. 871754.

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SME Forum Report: Understanding the Needs of Data Users and Data Owners

SME Forum Report: Understanding the Needs of Data Users and Data Owners

On 31 January, i3-MARKET hosted an SME Forum with members of the European DIGITAL SME Alliance, to hear their thoughts and feedback on how they currently use data and data marketplaces, with the purpose of using this information to help develop the i3-MARKET backplane to better serve the needs of European SMEs. 45 people took part in the Forum, which began with presentations from the i3-MARKET coordinator to introduce the current European landscape for data marketplaces and the benefits that greater data sharing would have for the European data economy. After providing this high-level overview, i3-MARKET technical partners then demonstrated the backplane technology that the project is developing, highlighting how this could be used by European companies to access multiple data marketplaces across a range of sectors.

Following these presentations, the participants were divided into thematic breakout sessions to discuss in more detail their experiences and motivations for using data marketplaces with i3-MARKET partners. From these discussions, i3-MARKET was able to understand several important factors that can help inform the development of the backplane to ensure that it suits the needs of its users.

One key takeaway from the Forum was that there was a stark divide between the participants in attendance as to how much time they would be willing to spend to connect to the Backplane, as some would be willing to invest more than two weeks to onboard, while others would only want to spend less than two days – and the split of participants was nearly 50/50 along this divide. This contrast could be interpreted in a number of ways, but this would suggest that perhaps some companies are still struggling to find value through data marketplaces and therefore don’t see them as a something worth investing time in. In this breakout room, the split between data providers and data consumers was also nearly 50/50, highlighting two of the key audiences that the project can engage with, and potentially form the basis of future Forums or workshop. It would be interesting to investigate further whether there is alignment between company role (data provider/data consumer) with regard to the Backplane and their willingness to invest time into onboarding, as this could reveal motivations for companies engaging with the Backplane. It did appear from initial discussions that data providers were willing to spend time onboarding, and data consumers not as interested.

The second takeaway from the meeting is that companies were interested to understand further how the Backplane could impact their business models. There were several comments regarding the incentives to use the Backplane and how i3-MARKET conceptualised transactions. Timoleon presented the i3-MARKET business models, highlighting where value could be derived for the users of the Backplane.

There was also discussion regarding the value proposition of the Backplane for SMEs, which can be considered at two levels: firstly, the practical, felt benefits of integrating with an ecosystem of data marketplaces: i.e being able to find already sorted/indexed data, more markets for data providers to sell to, greater ease-of-use for buyers, easier to source relevant data for testing new applications; and secondly, higher level, more abstract benefits, that potentially relate to the develop of the data economy, such as development of new innovations and the creation of new business models around data sharing. While it can be quite easy for the project to demonstrate how the Backplane will provide the practical benefits for companies, the conversation around the abstract level benefits – which may be required to convince non-data user companies to begin using data in their business practices, may need development, and in this, i3-MARKET is perhaps only one voice among many.

To complement this, it was agreed that the status of the Backplane as a non-profit technology based on an open-source approach was a positive indicator.

The Forum also helped the project partners identify some challenges that companies will face when adopting the backplane. Trust in the sources of data was raised as a particular concern, as users would like to be sure of the accuracy and legitimacy of the data that they will be receiving. Ensuring user trust in the system can be achieved through greater communication of the privacy, trust and security design features of the backplane. The sharing of data was also discussed, as consent would be needed from data owners before sharing their data across different platforms.

Further to this, there was interest in the anonymisation techniques that would be used and whether these could result in loss of information when transferring data. Another challenge that was raised was the supply of data for the platform. The access to large amount of data that the Backplane provides is a pull factor for SMEs to use the platform and in the World Café session there was interest in understanding the onboarding process for big data suppliers to ensure that there was a strong supply of data for companies to access.

The challenges of different data models and how companies would like to access data was raised by ATOS during this session, but it appears that there was no consensus on the type of data standardisation that would be preferred by companies. This could be explored further in a follow up meeting, as enabling ease-of-access is a good value proposition for the backplane. Another issue that was raised was how

Thanks to the hard work of partners in preparing an interesting and relevant workshop and the attendees for sharing their thoughts, experiences and opinions, i3-MARKET was able to host an informative and engaging SME Forum that will contribute to the design of the Backplane and hopefully its adoption by SMEs looking to benefit from greater access to data. The Forum provided some clear insights into the value of the platform, as well as highlighting areas in which the consortium needs to deal with challenges. Given the diversity of companies that took part in the forum, there are many avenues that can be explored in the future for further requirements gathering, including organising workshops by user type and offering more practical onboarding services for the companies that are already interested in using the backplane.

 

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The i3-Market project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under grant agreement no. 871754.

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i3-MARKET at Digital Around the World 21

i3-MARKET at Digital Around the World 2021

i3-MARKET hosted a session at Digital Around the World 2021 this October, which focused on how big data and data marketplaces can power Europe’s digital transformation. Leading the discussions, Coordinator Dr Martin Serrano explained the current trends and ambitions from the European Parliament and Commission that demonstate the emphasis that they are placing on Europe’s digital transformation. He identified the top trends powering this transformation as:

  1. Data driven, analytics based customer experience
  2. Emergence of online business models will drive growth
  3. Focus on resilient supply chains leveraging analytics
  4. Growth of flexible work culture will drive benefits for both employers and employees
  5. Remote talent management will be key requirement
  6. Providers will focus on building 5G infrastructure
  7. Cybersecurity will continue to be a major focus
  8. AI as a complementary technology for diverse use cases
  9. The cloud and IoT as common infrastructure
  10. Blockchain will increasingly be considered a mainstream technology

Achille Zappa, Coordinator of i3-MARKET then explained how the development of the use of big data, and the growth of European data marketplaces could be a key enables in accelerating these trends, and allowing European companies to take advantage of European data. He highlighted how European initiatives, such as the i3-MARKET Backplane, will allow companies greater access to data and data marketplaces, for both buying and selling

 

The event also featured contributions from Gerrit Rosam, from the TRUSTS Project; Bijan Yadollahi, of the DOME 4.0 project and Ernesto Troiano. More than 50 people were watching online, while over 600 people watched more than 100 speakers from 53 countries take part in the whole event.

You can watch the recoding of the event on the event website, using this link.

 

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The i3-Market project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under grant agreement no. 871754.

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i3-MARKET at the IDSA Summit 2021

i3-MARKET at the IDSA Summit 2021

i3-MARKET Coordinator Dr Martin Serrano took part in the IDSA Summit 2021 on 23 June, sharing information on how open source solutions can contribute to the development of European Data Spaces, and introducing the audience to the i3-MARKET Backplane, our Open Source solution for integrating European data marketplaces into a single interface.

He introduced the design process behind the Backplane (seen in the Tweets below) and explained why increasing access to data is important for Europe’s growing data economy.

The video from the event will available soon.

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The i3-Market project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under grant agreement no. 871754.

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European Digital Day 2021 – follow along here!

European Digital Day 2021 - follow along here!

The European Commission will host the European Digital Day 2021 on 19 March as a virtual event, organised in cooperation with the Portuguese Presidency. You can find the agenda and follow the event below!

The agenda can be downloaded here. Interesting topics for i3-MARKET partners are the discussion on European Data Gateways and the Green and Digital Transformation.

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The i3-Market project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under grant agreement no. 871754.

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I3-Market to join EUH4D Data Forum to discuss the Business Challenge of European Data Strategies and Policies

I3-Market to join EUH4D Data Forum to discuss the Business Challenge of European Data Strategies and Policies

On 30 March, Stratos Baloutsos, from I3-Market partner ACEI (the Athens Centre for Entrepreneurship and Innovation, part of the Athens University of Economics and Business) will be joining the Data Forum, organised by the fellow EU project EUHubs4Data, to discuss the business challenges that start-ups and SMEs face in accessing and exploiting the European data market. The panel will be moderated by Justina Bieliauskaite, Projects Director at the European DIGITAL SME Alliance and will also feature Marin Iuga, CEO of Intertechnica.

The panel discussion will cover topics such as the lack of support for SMEs and start-ups beginning cross-border activities, the lack of knowledge and visibility for opportunities to do so and data monetisation and business models.

This is the first time that the Data Forum is being held, and it is expected to become an annual event to raise awareness, share results and recommendations and discuss the strategies and policies from the European Commission regarding data and data use. The Forum will focus on four challenges:

  1. Legal and Ethical challenges, such as legal constraints regarding liability and data protection
  2. Technical challenges, including the availability of trusted data sharing mechanisms
  3. Policy challenges, including the establishment of innovation friendly policies and the identification of the right policy incentives
  4. Business challenges, as mentioned above.

The webinar will feature speakers from the European Commission, from the Directorate-General for Communications Networks, Content and Technology (DG CONNECT) and the Directorate-General for Defence Industry and Space (DEFIS), who will discuss the policy issues arising from their respective areas, and participation from the BDVA/DAIRO.

For more information, including the full agenda and registration, you can visit the event website here.

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The i3-Market project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under grant agreement no. 871754.

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DigitalAroundTheWorld event report

DigitalAroundTheWorld event report

On 21 October 2020, i3-MARKET contributed to the DigitalAroundTheWorld conference with an experts’ panel on «Bringing the Data Platforms Perspective in IoT». Seven experts among the i3-MARKET partners were panellists in the session: Martin Serrano, Carolin Rubner, Septimiu Nechifor, Tomas Pariente Lobo, Bruno Michel, Jean-Loup Dépinay, and Cinzia Rubattino. They presented different perspectives on the evolution of Digital transformation and the role Data/AI/IoT technologies have played influencing it. The partners focused on four application areas of the project: Automotive Industry, Industrial IoT, Intelligent Manufacturing and Smart Health / Active Healthy Aging.

In-house data is not enough for many organizations embarked in Digital Transformation. On the other hand, there is a clear trend towards capitalizing data via data platforms or data marketplaces. Tomás Pariente Lobo, from Atos, presented existing data sharing initiatives and data marketplaces and the need to federate these efforts. Therefore, i3-MARKET is working on simplifying access to multiple marketplaces.

Carolin Rubner, from Siemens AG, presented data platforms and marketplaces for intelligent manufacturing. Indeed, data platforms and marketplaces for sharing or trading data assets in intelligent manufacturing ecosystems need to be based on trust. Therefore, future i3-MARKET solutions need to integrate trust-enabling properties such as openness and fairness, security and privacy, consensus-based ruling, and non-centralized control to make these marketplaces successful.

Jean-Loup Dépinay, from Idemia, then explained that Data Markets need to ensure security of transactions and enforcement of users’ privacy, as well as new ways to control accounting, governance, identity and transactions. Therefore, i3-MARKET is proposing to base this control on a tamper-proof ledger (to register transactions), consensus-based governance (every changes approved by all nodes), and cryptographic keys (all transaction signed). Through a hardware wallet embedded in a card or a SIM card, we will target to enable this control for every users in a smooth way in their personal environment using smartphones.

Finally, Bruno Michel, from IBM, focused on the Smart Health sector. The COVID-19 pandemic triggered an e-Health upsurge, due to overloaded health systems and infection risks posed by doctor visits or caregiver visits to support for elderly living independently.
To maximize usefulness and versatility of e-Health systems, monitoring needs to be coupled with artificial intelligence. In this aspect, human centric sensing and computing promotes moving intelligence to data and not data to intelligence, as well as the use of federated learning on local data. However, both approaches as well as use of simulated data can ease increasing constraints due to privacy legislation.

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The i3-Market project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under grant agreement no. 871754.

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Webinar Recap: 3 pillars for building a Smart Data Ecosystem

Webinar Recap: 3 pillars for building a Smart Data Ecosystem

On 23 October 2020, i3-MARKET held a webinar “Three pillars for building a Smart Data Ecosystem: Trust, Security and Privacy“, co-organised with the BDVe project.

“Data is the oil of the 21st century”

Vasiliki Koniakou from the Athens University for Economy and business introduced the webinar and the i3-MARKET project by highlighting the overarching importance of data in today’s economy. Indeed, during the last decade, the amount of data has increased exponentially, and so has the company’s reliance on data to improve their processes and overall performance. As we are moving to a data-driven and digital economy, data transfer has become a top priority for the EU.

In response to the massive amounts of data issued, collected and processed, data marketplaces emerged as new business models. They act as a digital intermediaries, as they allow data sellers, data buyers and third parties to come together and trade data and data-related services. Although data transfer is a blooming sector, there are numerous challenges related to trading data.

One particular set of issues concerns Trust, Security & Privacy. These issues are closely interrelated: The lack of transparency of data trade created a low level of trust, as well as poor security levels and a lack of data privacy. These issues are of major importance for the data economy, especially since the GDPR came into force two years ago. Rather than reacting to legal requirements, i3-MARKET’s ambition is to proactively apply and shape its design choices based on Trust, Security & Privacy, according to Value sensitive design (VSD).

To this end, i3-MARKET leverages on blockchain technologies to build an interoperable and decentralised Backplane and provide the trust, security and privacy features. Throughout the project, the i3-MARKET partners will be paying special attention to regulatory aspects around sensitive data assets.

Trust: Everything under control

Focussing on the trust issue, Alessandro Amicone from GFT Italia explained how i3-MARKET plans to bring back trust to the data trading ecosystem through the use of blockchain technologies.

A trustful governance will be enabled through a consensus-based governance: Every change to the system will have to be approved by all the nodes of the network. This will allow to avoid attacks to the chain’s integrity.

The identity of the other stakeholders will be confirmed through verifiable credentials. Verifiable credentials are issued and cryptographically signed by trusted stakeholders of the network.

The accounting of payments and data exchanges will be verified through a non-repudiation protocol, enabled by a communication protocol with cryptographically signed proofs. This would also to ensure the authenticity of the data via a proof-of-origin for the data.

Security: Unlock the data with a key

Aghiles Adjaz from IDEMIA then introduced i3-MARKET’s approach to security. While blockchain relies on secure consensus protocols and state of the art cryptography, people tend to underestimate the prerequisite for this security. The key for the blockchain should always be safely and securely stored. To illustrate this crucial point, Mr. Adjaz compared it with having an armoured or reinforced door and hiding its key under the doormat – needless to say that it is pointless. Unfortunately, this defective key security is currently often the case in the practice of blockchain, which allows hackers to easily get access to cryptoassets.

To tackle this issue, the i3-MARKET solution will be based on a hardware wallet which relies on a secure element (tamper-resistant hardware platform), that will securely host applications and keys against software and hardware attacks. The hardware wallet will provide cryptographic functionalities and, most importantly, will be blockchain compatible. In addition to the traditional two authentication factors which are the possession of the wallet (What I have) and the PIN (What I know), i3-MARKET proposes to have an additional one, which is the biometry (What I am). With this proposition, i3-MARKET is aiming to provide the best user experience possible, where the user will be able to unlock his key by just presenting his fingerprint or his face.

Privacy: Meet and overcome GDPR requirements.

Finally, Juan Hernandez from UPC explained how i3-MARKET intends to give back control to users over their identity and sensitive data. In order to meet – and even overcome – the GDPR requirements, i3-MARKET’s privacy approach is based on 3 pillars.

1. Self-sovereign identity

Self-sovereign identity is a key concept for privacy. Nowadays, people have a lot of identities/accounts online (Google account, Facebook, Github). People’s credentials and sensitive information are stored there, which are gold mines for hackers to steal sensitive data, especially since a lot of people are using the same password for several accounts. Some solutions are existing, for example federated authentication, ie. signing in on a website or platform with a Google or Facebook account. But this still means that an external identity provider is managing one’s user identities, and can profile someone by knowing where and when one is logging in.

The main purpose of self-sovereign identity is to give control back to users over their identity. In the digital world, the simplest way of having an identity is to have a public key, which is complementary to the private key stored in your wallet. This is supported by blockchain: we can publish our public key (identity) in a blockchain, and it can be verified, thus we don’t need an external trusted organization that manages identities. During transactions, one would be able to disclose information (claims) in a selective manner, for example name, surname, nationality, gender, age, etc. This is known as zero knowledge protocols and zero knowledge proof: Only the necessary data is disclosed, and there is need to store user’s data, as it can be checked in real time at any time.

As a result, the self-sovereign identity concept is better for users, but also very convenient for administrators or organisations: They don’t need to store personal and sensitive data, thus there is no risk of data leaks. It allows to meet the GDPR requirements of data minimization and reduces the costs, e.g. data storage costs.

2. Explicit user content

The GDPR is very specific about the importance of explicit user content, as it states that the data subject should have consented to the processing of his/her personal data and has the right to withdraw the consent at any time. The i3-MARKET solution allows to gather explicit user content via a verifiable credential. This means that the consent can’t be faked and that no operation will be allowed without proper user consent. Thus, the data can only be sold or processed under the agreed conditions. Currently, the i3-MARKET partners are working on a revocation system for verifiable claims.

3. Auditable Accounting

In i3-MARKET, there will be a reliable accounting system backed up by a blockchain. The idea is to be able to monitor selected operations, e.g. asset modification and deletion of sensitive data. This means that it would be possible at any time to verify who performed a transaction. This would also allow for reliable proofs, for example a proof for the payment of data or for a contractual agreement. Through a non-repudiation protocol, proofs cannot be repudiated by the involved stakeholders. Backed up by a public blockchain, these privacy-guaranteed proofs of data exchange will support any future claim regarding a data trade.

 

Disclaimer

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The i3-Market project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under grant agreement no. 871754.