i3-MARKET at Digital Around the World 2021

i3-MARKET hosted a session at Digital Around the World 2021 this October, which focused on how big data and data marketplaces can power Europe’s digital transformation. Leading the discussions, Coordinator Dr Martin Serrano explained the current trends and ambitions from the European Parliament and Commission that demonstate the emphasis that they are placing on Europe’s digital transformation. He identified the top trends powering this transformation as:

  1. Data driven, analytics based customer experience
  2. Emergence of online business models will drive growth
  3. Focus on resilient supply chains leveraging analytics
  4. Growth of flexible work culture will drive benefits for both employers and employees
  5. Remote talent management will be key requirement
  6. Providers will focus on building 5G infrastructure
  7. Cybersecurity will continue to be a major focus
  8. AI as a complementary technology for diverse use cases
  9. The cloud and IoT as common infrastructure
  10. Blockchain will increasingly be considered a mainstream technology

Achille Zappa, Coordinator of i3-MARKET then explained how the development of the use of big data, and the growth of European data marketplaces could be a key enables in accelerating these trends, and allowing European companies to take advantage of European data. He highlighted how European initiatives, such as the i3-MARKET Backplane, will allow companies greater access to data and data marketplaces, for both buying and selling


The event also featured contributions from Gerrit Rosam, from the TRUSTS Project; Bijan Yadollahi, of the DOME 4.0 project and Ernesto Troiano. More than 50 people were watching online, while over 600 people watched more than 100 speakers from 53 countries take part in the whole event.

You can watch the recoding of the event on the event website, using this link.



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The i3-Market project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under grant agreement no. 871754.