Stratos Baloutsos took part in the EUH4D Data Forum on 30 March, representing i3-MARKET. He was a speaker on the panel on Challenges that Businesses face in exploiting the European Data Market.

His presentation (available below) explored the misconceptions around how businesses can use and monetize data, the current business models driven by data and how these can generate revenue, and the difference challenges that these models face.

He then explained how Data-marketplaces can help these models achieve sustainability, by solving the “chicken and egg” problem and benefiting data owners, users and providers. He concluded by explaining that as a tool for integrating multiple data marketplaces , i3-MARKET can make it easier for businesses to exploit European data and power the growth of the European Data Market.